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The thesis deals with the issue of style definition that is essential for atmosphere and immersion in video games. Because an emotional experience is doubtless all about the ambiance, the choice fell on the genre that, as almost no other, has the requirements for evoking intense feelings – the survival horror games. As today's games are known for creating tension and fear with the help of intriguing aesthetics, the focus lies on artistic factors of over-arching light-and-dark contrasts, improved with eerily luminous visual accents introduced in almost realistic but uncanny desaturated game worlds. Besides, this paper deals with the principles of patterns. Originally introduced for solving architectural design problems, patterns soon proved their popularity among other fields too, becoming useful even for game design. Taking this matter a step further, this thesis pursues the concept of introducing the novel idea of "Visual Patterns" into the artistic field of expertise. Such patterns should, in further extent, present a visual guidance as well as an inspiration for artistic concepts. This work introduces the concept of "Visual Patterns", adapted to artistic terms, establishes their relevance and illustrates the advantages of putting them in use.